The New Look of Tufts Now

You can read us more easily on your phone or tablet, and we’ve amplified our visual and social media content
October 21, 2013

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The university news site Tufts Now has a new look, designed to showcase more videos and social media—and improve the experience for readers who visit us via smartphone and tablet.

Elements of the new design include a carousel with five rotating features, among them the best staff photography shot on all three campuses, a multimedia section where videos can be viewed right on the homepage, a social media spotlight of the best posts and a Twitter feed with comments from the Tufts community.

This newest iteration of Tufts Now has been done in what is known as responsive design, meaning that the pages scale to the size of the device on which it is being viewed. Now smartphone users—who account for almost 20 percent of Tufts Now visitors—won’t miss a thing because the site will automatically resize to fit their phone screens. Likewise, tablet users will have a better reading experience, with condensed menus at the top of the screen.

The newly redesigned Tufts NowThe site continues, as always, to feature the profusion of big ideas, talent, accomplishment and good works emanating from those who teach, work and learn at the university and from our alumni around the globe. You’ll find it all in Tufts Now—news and feature stories, press releases, sports, major media coverage of the university and blogs.

Tufts Now, which launched in February 2011, has seen its readership grow steadily. In the past year, the site has had more than 400,000 visitors from 203 countries and territories. Tufts Now has been recognized with gold and silver medals for college and university news sites in the national Council for Advancement and Support of Education communications competition.

Taylor McNeil can be reached at taylor.mcneil@tufts.edu.