Co-founder of MTV Tom Freston to discuss new media and the birth of MTV during a lecture at Tufts

October 4, 2008

For More Information or to Request a Photo from this News Release, Contact:

Public Relations

617-627-3069

MEDFORD/SOMERVILLE, Mass. – Tom Freston, co-founder of MTV, will be the ninth speaker in the Richard E. Snyder President's Lecture Series on Oct. 16 at 4:30 p.m. in Balch Arena Theater, Aidekman Arts Center, on Tufts University's Medford/Somerville campus. Tickets are free and can be reserved by calling 617-627-2000. Members of the news media who would like to attend should contact Suzanne Miller at 617-627-4703 for a reserved seat.

During his lecture, "New Media in the 1980s - The Birth of MTV," Freston will share lessons learned during his long and illustrious career in the media and entertainment industry. 
 
Currently a principal in Firefly3, a consulting and investment company in the media industry, Freston has previously served as president and chief executive officer, as well as co-chief operating officer, of Viacom Inc. He oversaw Viacom's cable network businesses (MTV, Nickelodeon, Comedy Central, BET and others), Paramount Pictures and Famous Music Publishing. From 1987 to 2004, Freston served as chairman and chief executive officer of MTV Networks, leading the Viacom division through a period of creative and business growth as well as expansive international activity. Freston joined MTV Networks in 1980 and was one of the founding members of the team that launched MTV: Music Television, and helped to create the classic "I Want My MTV" ad campaign. Prior to his tenure with Viacom, Freston ran a textile business in India and Afghanistan for eight years and was an advertising executive.
 
Freston is on boards of DreamWorks Animation, the American Museum of Natural History, the Asia Society, Emerson College and Product (RED). He is also the chairman of the ONE Campaign, a bi-partisan advocacy organization fighting extreme poverty and preventable disease.
 
Endowed by Richard E. Snyder, a 1955 Tufts graduate and the former chairman and CEO of Simon and Schuster, the Snyder lecture series was established in 2004 to bring to Tufts speakers who have challenged conventional wisdom in their professional work.
 
###
About Tufts University
Tufts University, located on three Massachusetts campuses in Boston, Medford/Somerville, and Grafton, and in Talloires, France, is recognized among the premier research universities in the United States. Tufts enjoys a global reputation for academic excellence and for the preparation of students as leaders in a wide range of professions. A growing number of innovative teaching and research initiatives span all Tufts campuses, and collaboration among the faculty and students in the undergraduate, graduate and professional programs across the university's schools is widely encouraged.