Alumni encourage the Tufts community to help make university’s sixth annual Giving Tuesday its most successful yet
This Giving Tuesday, November 27, Tufts is issuing a new challenge—8,000 gifts in twenty-four hours.
This is the sixth consecutive year that Tufts has participated in the annual global day of philanthropy, which takes place on the Tuesday after Thanksgiving. All donations made to Tufts on November 27 count toward the #TuftsGivingTuesday goal of 8,000 gifts.
For the fifth year in a row, a number of Tufts alumni, parents, and friends have also come forward to challenge the Tufts community. This year, there are more than forty challenges happening across the university with the possibility to unlock hundreds of thousands of dollars over the course of the day.
“For several years, #GivingTuesday has provided a special opportunity for the Tufts community to come together on one day with one focused goal—help boost greater community awareness and engagement,” wrote Ken Rosh, A85, and Merideth Schlesinger, challenge donors whose two children attend Tufts. Rosh is also a member of the School of Arts and Sciences Board of Advisors. “The more people participate—in any way they can—the more the university thrives.”
Challenge donor Tejas Mehta, M92, A19P, feels the same. “We really encourage everyone to participate. Gifts don’t need to be large. Every little bit counts,” she said. “This is really the giving season, and with the many challenge gifts on deck at Tufts this year, this is the time to make a gift.”
Each year Tufts has set a higher goal, and each year it has not just met, but exceeded its goal. In 2017, a record-breaking 7,528 gifts were made from alumni, parents, students, faculty, staff, and friends on Giving Tuesday, totaling $2.2 million. This far exceeded the university’s goal of 5,000 gifts.
Many Giving Tuesday gifts will go toward financial aid and enhancing the student experience, including bolstering student groups that are essential to campus life. “Thanks to #TuftsGivingTuesday, the Daily can continue to provide the Tufts community with thoughtful and timely reporting on a wide range of issues,” wrote Seohyun Shim, A20, editor-in-chief of the Tufts Daily, which will benefit from donors supporting them on Giving Tuesday.
Past years have shown that the success of Giving Tuesday hinges on social media marketing and word-of-mouth promotion by as many people as possible. The more people who spread the word to their networks by forwarding emails, posting their own reasons for supporting Tufts, and tagging posts with #TuftsGivingTuesday, the more successful the campaign will be. Reunion volunteer, Nicholas Woolf, A14, wrote, “With my fifth reunion fast approaching, I’m especially excited for this year’s #TuftsGivingTuesday and to reconnect with classmates. A gift of any amount helps to both support our reunion as well as unlock other #GivingTuesday challenges.”
To support that, Tufts is working with hundreds of volunteers in advance of November 27 and will send out email blasts and social media posts day-of. Those interested in learning more can see all the challenges for the day at the #TuftsGivingTuesday website and can also visit the online volunteer toolkit, which has sample emails, posts and social media imagery all readily available. On Giving Tuesday itself, the site will have a constantly updated gift count and donor wall, and an independent page for each school. Every school has a challenge unique to them in addition to athletics, which has a number of program-based incentives and friendly competition amongst the teams.
“Our family has a deep and long-standing relationship with Tufts,” wrote Rosh and Schlesinger. “We have been very pleased and honored to have been able to participate as donors, and we hope others are inspired, as we have been, to invest in Tufts. Go Jumbos!”
Tufts is grateful to the following #TuftsGivingTuesday challenge donors:
Board of Trustees
Carole E. Allen, M.D., MBA, M71
Brad & Cynthia Aron, A85, A22P & A22P
Laurence S. Bailen, M.D., M93
Betsy Busch, M.D., M75
Carol Daynard, D09
Lori Feldman, J91, V95
Nathalie Giauque & Nicolas Giauque, J92
Jarred Goldberg & Michelle Goldberg, A91, A21P & A21P
Peter Gray & Denise Gray, A90, E20P & E89, E20P
Thomas R. Hedges III, M.D., M75
Sam W. Ho, M.D., M76
Martin & Linda Haspel
Charles & Sharon Karp, A94P
Robert D. Kennison, M.D., M60
Jon Levy, E83
Lili & Jay Lou, E19P
David McGrath, V86, AG83
Tejas S. Mehta, M.D., M92, A19P
Richard Miller, D03
Carol & Ben Monderer, A21P
Stacey Morse, E77
Aviva S. Must, Ph.D., N87, NG92, J01P, A03P
Bruce M. Pastor, M.D., M68, J95P
Leslie Puth, F11
Mark Pollak & Janet Meyers, A75, A16P, A19P & A16P, A19P
Stephen Ricci & Geraldine Ricci, E67, E88P & E88P
David S. Rosenthal, M.D., M63, J87P, AG88P
Kenneth Rosh & Merideth Schlesinger, A85, A19P, A21P & A19P, A21P
The Rumsey Family
Hannah Targoff Saujet & Thomas Saujet, J98 & A96
Gregory J. Sieczkiewicz, Ph.D., J.D., SK00
Monica Smith, F13
Louis A. Tramontozzi III, M.D., M07
Justin Wyner & Genevieve Wyner, A46
Mariann Youniss & Andy Youniss, J83
Van Zissi & Barbara Zissi, D62, DG67, A02P & A02P